Why are ceramic coatings so expensive?

Ceramic coatings are what everyone is talking about in the Thornton, Colorado, auto detailing scene. We hear all kinds of information (fact & fiction) surrounding ceramic coatings, so we wanted to clear up the confusion as much as possible…

First of all: WHY ARE CERAMIC COATINGS SO EXPENSIVE??? Isn't it absurd to pay thousands to put a glorified wax on your car's paint? Isn't that only something that "rich car guys" would do? Well... not exactly.

Most of our customers here in Thornton need help understanding what a ceramic coating is. Fundamentally, ceramic coatings are the longest-term paint protection in the detailing industry. They are a HUGE jump from waxes and sealants, which only last a few months at best. Ceramics, on average, protect for 5+ years, and some even protect for the vehicle's lifetime.

We're talking water-resistant, chemical-resistant, ultra-durable paint protection... The difference between a car that IS coated and one that IS NOT coated after a few years is staggering.

Now other than the extreme value (protecting your car for the lifetime that you own it), what's with the expensive price tag? The other costs come from the labor, technical skill, and time involved in preparing the vehicle to actually be coated in the first place. To properly prepare a car to be coated, you are looking at a day's work minimum. Often (depending on the vehicle), this can extend past a single day of work. We recently ceramic-coated a customer's car here in Thornton that required a weekend of time and attention.

In addition to the time, the ceramic coating installer (that's us) has to undergo intense training programs to get their certification, so we are charging for our expertise at some level.

Coatings are changing the car world for consumers and those "car people" we all have in our lives. If you have any questions, we would love to help! Contact us here.